About Us

We enable software & digital tech firms to

enter new markets, build traction & gain funding.

From Artificial Intelligence, Deep Learning, Computer Vision and Video Graphics to the smartest sector solutions, we help software firms win flagship sales and enter new, adjacent or USA markets.

See a list of our software expertise or checkout our services.

Our Software Expertise
Checkout Our Services

Meet Our Leadership Team

Peter
PeterManaging Partner
Pete has a career history which includes senior Marketing and Sales roles with IBM, Oracle, Bid.Com International, Ontario Power Generation, Mosaic Energy Optics, PDQ auto.com, InfoTech Indaba, Avokia, Bell Canada and First Canadian Title and has worked with over 150 Start-ups and Scale-ups as a Growth Coach and Entrepreneur in Residence with Communitech, MaRS, and Haltech. Pete is a Mentor with the Hatchery at the University of Toronto and ICUBE at University of Toronto at Mississauga. Pete has an MBA from the Joseph L. Rotman School of Management at the University of Toronto and a BA from Victoria College at U of T.
Tony
TonyManaging Partner
Tony is a hands-on software and artificial intelligence business leader with extensive corporate and entrepreneurial experience. He is focused on New, Adjacent and USA Market Entry and has successfully launched software and AI start-ups and developed a track record of sales growth and business development. His career includes senior roles at IBM, Technicolor, Pratt & Whitney, plus entrepreneurial firms. Tony has a Computer Science degree from U. Waterloo and completed the Executive Program at the Anderson School/UCLA.

LinkedIn or e-mail: Anthony @ PivotalArc . com

Angelica
AngelicaVice President, Marketing & Promotion
Angelica is a marketing professional and an experienced promotions officer with extensive industry relationships and a history of working in international trade and development. She is experienced in Marketing Strategy, Advertising, Event Management, International Relations, Research and Marketing Execution, including foreign participation at U.S. tradeshows and events for software developers. She graduated from Sapienza Università di Roma, Italy, with a degree in Business and Economics.
Lianne
LianneVice President, Marketing & Sales
Lianne has an MBA from the Rotman School of Business (U. of Toronto). She has 10+ years’ experience in public relations and marketing in technology and professional services industries. Prior to joining Pivotal Move, Lianne gained a breadth of experience in international business development and marketing in Europe. Her experience spans a wide range of projects while performing freelance PR and marketing consulting.
Roland
RolandChief Operating Officer
Roland is a senior business executive with over 20 years experience in public and private companies and over 10 years at the CFO level. He has raised venture and strategic financing and negotiated and facilitated the sale of strategic assets. He brings a unique combination of hands on expertise including operations, strategic planning, corporate development, financial accounting and raising start-up and/or growth equity/debt.
Gary
GaryMarket Reseach Specialist
With 20+ years in market research, Gary has leveraged his insights to direct hundreds of successful qualitative and quantitative studies. Gary has held research positions at leading B2B technology and media companies, where he spearheaded projects included branding, positioning, messaging, advertising, segmentation, demand generation, pricing and win/loss. Gary holds an MBA in Marketing from Northeastern University.
Edith
EdithMarketing Communications & Social Media Outreach
Edith is a marketing professional specializing in writing, producing content and growing brands. Edith has a background in marketing, journalism, graphic design, video editing and production. She graduated with honors from California State University, Sacramento with a dual degree in Journalism and Digital Media.
Adriana
AdrianaBrand Marketing & Customer Relations Specialist
With more than 15 years of experience in Graphic Design/Illustration, Adriana has an excellent understanding of communicating messages through visuals. Adriana’s specialties are in Customer Relations, Advertising, Animation, Graphic Design and Traditional Fine Art. Adriana has a BFA from Ringling College of Art + Design and advancing her skills as part of various communities in Los Angeles.
Gabriel
GabrielWeb Engineer
Gabriel is a Front & Back End Web-Developer with a strong background in HTML, CSS, MySQL, JavaScript, Ajax, XML, PHP and multiple Content Management Systems. His passion for Web Technologies has lead him into mastering statistics and marketing patterns within Google, Bing, Facebook, etc, and advertising analytics. He also has a passion for everything WordPress and has contributed to the WordPress Repository.

Why Pivotal Arc?

Our results speak for themselves!

Pivotal Arc was founded by successful business development executives with decades of “hands-on” Sales & Marketing experience leading execution of growth strategies. Created specifically to serve the unique needs of growing software & digital technology-based firms, the team is well versed in industry best practices.

7 Reasons

We Are Different

1. We specialize in the Software & Digital Tech space

From AI, Computer Vision and Video Graphics to the smartest sector solutions. More here.

2. We are “hands-on” & drive critical, early flagship sales

By reaching out to prospects, we quickly help you build market traction and results. More here.

3. We use a proven process for Market Entry & Traction

Built, tailored and refined over 25+ years of experience. More here.

4. We are your fractional BD team for expansion & funding

You may add our modular services cost-effectively, at low risk and only when you need them. More here.

5. We use evidenced-based approaches backed by primary market research

We are experienced in conducting B2B market research, VOC & focus groups. More here.

6. We specialize in serving small to medium sized entrepreneurial firms

We have both entrepreneurial and corporate leadership experience to know what works.

7. We bring extensive, integrated & proven functional experience

We bring decades of Business Development, Marketing & Sales experience.

Positions held include CEOs, COOs, Finance, Marketing, Sales, Engineering & Programming.

We understand what can be executed successfully and what won’t.

Software & Digital Technology Experience

  • AI-based Identity, Face, Object & Behavior Recognition
  • AI-based Real-time Camera Stream Surveillance
  • AI-based Video Analytics & Pattern Recognition
  • Animation & 3D Visualization Software
  • Augmented & Virtual Reality Software
  • Banking, Financial Planning & Transaction Systems
  • Bio-metric, Identity & Opt-in Software
  • CyberSecurity, Information & Content Security Software
  • Digital Media, Content Creation & Internet Software
  • Entertainment Software: Film, Games & eSports
  • IOT, Smart Connected Devices & System Control
  • Messaging & Queuing Software
  • Real-time, Video-based Security & Forensic Software

Plus, many others from Business Intelligence and Sector Specific Solutions to Software Development tools.

Want to learn more?

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